4 Key Videos That Will Grow Your Business On Youtube (so you can say goodbye to social media stress)
Jamar Diggs is a YouTube Expert that helps Digital CEOs, Brands, and Agencies RANK on YouTube and Google search so they can stop being a slave to the Instagram content spiral.
He takes his experience from corporate marketing and mix it with YouTube Strategy + YouTube SEO best practices to make you discoverable to more problem-aware people.
“You’re the CEO. Your channel is going to look different from everyone else’s. Don’t compare yourself to other people.”
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The difference between the CEO and the influencer. (18:36)
You are here to close sales, not hope and pray for a like or comment.
Influencers get paid by companies that run ads on their content. They’re selling their personality & their goal is to get you to stay on whichever platform they’re on. They want you to keep watching their content. The influencer needs to be creating more and more and more content to always keep viewers engaged, because when people aren’t engaging with their content, there’s no money coming in.
As a CEO or business owner, your job is the opposite: you want people to find you on Youtube, but then you want to get them off Youtube ASAP when they click on your lead magnet or go buy your services. You’re leading them through a funnel that will have them buying your services.
“Influencers keep people on a platform. CEOs want to get people off of the platform to get them over to your website, so they can go through your funnel.”
Why you want content that shifts perspective (23:00)
When people find you on Youtube, they likely don’t know who you are yet. After you answer the question they originally had, which is why they searched for you in the first place, you want to keep them engaged with your channel. A key way to do this is to build authority and spark their interest with a follow-up video that will shift their perspective.
Listen to the episode to hear some suggestions from Jamar about ideas for perspective-shifting content.
“By sharing a video with your core values, your audience will see a new side of you that shines a light on what you do.”
How to start out if you’re new to videos and you’re intimidated. (30:00)
You don’t need to start out with 30+ minute videos. The purpose is to get people from the search bar to click on your video, and then to guide them into taking the call to action that you include in your video. Make it long enough to include enough value that they will feel inspired to take action & become involved with you.
Listen to the episode to hear Jamar’s recommendation for the length & structure of these videos.
“When people come to Youtube, they’re looking for an answer to their problem. When they watch your videos, you want them to trust you as the sacred source of their solutions.”
References:
The Alter-Ego Effect by Todd Herman
Where to find Jamar Diggs:
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