Dirty Alchemy

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How to Build Authority & Create Rabid Fans with Matt Gordon

Sam Garcia

Matt Gordon is the “Authority Muse” at the Educated Authority. Part historian, part psychologist, and part marketer… Matt is a “cult kingmaker.” Through the in-depth study of dozens of influential leaders, as well as historical marketing and propaganda over hundreds of years, Matt has adapted the best of those strategies to enable contemporary thought leaders to change the world.

“It’s not enough to be smart in public. You need to secure the obedience of your audience to make them do what they need to do.”

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Why should anyone care about being an authority or thought leader?

This makes business so much easier. With online advertising, there are a lot of marketers who can easily sell their stuff, make some money, and then disappear. They get a good publicist, but they’re a flash in the pan. Thought leaders are in it for the long haul. They’re on the top of the pyramid where all the money is, they’re influencing people and serving their audience. They have their finger on the pulse. And this is valuable to you as the owner of a profitable business.

Being an authority in your industry or having a cult following drives down the cost of acquisition of your customer and drives up the customer lifetime value. When your customers keep coming back to you, that’s when you will make way more money.

“Being an authority makes business so much easier.”

What are mistakes people make when they’re trying to establish themselves as a visionary leader & create a fanbase?

People think their information, whatever service they’re giving their audience, is enough to create an audience of people who love them and are eager to throw money at them. But that isn’t going to keep people around long enough to help you continue to scale your business for years to come. As Teddy Roosevelt said, ‘people don’t care how much you know until they know how much you care.’ And it’s true: people’s brains limit them until you’ve emotionally engaged them. 

“If you're serious enough about your work that having a generational impact appeals to you, then you should be serious enough to study the greats that have come before you.”

What do you actually need in order to build your status and authority as a thought leader?

First, you have to decide what kind of public figure you want to be.  Then get clear on your language, the way you want to communicate and talk to your audience that will leave an impact. And get clear on your stories! What’s your origin story for beginning your business? Start there.

“It’s not just about what you teach, it’s about your relationship with your audience.”



References:

Where to find Matt:

Website: https://www.educatedauthority.com/

Newsletter: https://www.educatedauthority.com/newsletter 

The Authority Muse Podcast: https://directory.libsyn.com/shows/view/id/authoritymuse

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