Decolonizing Marketing & Business with Lettie Sullivan of Goddess Ministry
Lettie Sullivan is a Priestess of the Sacred Arts and the Creatrix of the Goddess Ministry, whose mission is to anchor energetic activism centered in Love, Divine Feminine wisdom, metaphysical principles and cosmic time cycles. Lettie is also an inspirational speaker, a professional organizer, life coach, and bestselling author.
Lettie’s 20+ years of mystical studies, practices and initiations-as well as 15 years in private practice as a Professional Organizer and life coach-synthesized the birth of an online global community space dedicated to the evolution of consciousness occurring on the planet and to provide an energetic framework for a renaissance of healing and cultural intelligence.
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Her most recent story appears in the powerful new anthology Ancient Future Unity: Reclaim Your Roots, Liberate Your Lineage, Live a Legacy of Love, published by Flower of Life Press.
“Most marketing perpetuates the status quo — and it’s incredibly toxic.”
What does it mean to be a somatic abolitionist? (9:20)
Lettie learned the phrase “somatic abolitionist” from Dr. Resmaa Menakem, the author of My Grandmother’s Hands. Lettie further explains that somatic abolitionism is how we abolish the systemic oppression that we are carrying around that may have been bequeathed to us by our ancestors.
Lettie goes on to say that there is a liberation for each of us eternally that only we can provide for ourselves because when there is racial trauma in whatever form -- microaggressions, old patterns, macro-aggressions, and violence. It leaves an imprint on us and sometimes we’re carrying around these imprints that aren’t even ours, they weren’t things that even happened to us directly, but they were things that may have happened to our caregivers, our parents, and our ancestors that gets passed down through socialization. And how we’re also now finding out that it gets passed down epigenetically.
“We are craving realness in this artificial world.”
How Lettie feels about the anti-racism movement. (21:00)
Lettie has said in the past that she isn’t a huge fan of the anti-racism movement because it is not always compassionate. Her mentor Resma Manaken describes racism as something with teeth and claws that ruins lives and causes incalculable damage. But when our society started having these conversations around racism and anti-racism in the past few years after the murder of George Floyd by a police officer, there was great emotional upheaval from all types of people. And many people who had been in the social justice movement for a while were resentful that others hadn’t joined the group earlier. This caused alienation of people who had been leaning in and ready to learn how to dismantle the systems we were raised in. Lettie was disappointed in seeing the lack of understanding & compassion from some in the social justice community, who turned away and harmed others because they were teaching from a wounded place.
“We are standing for a society where we are no longer abusing, bypassing, and othering people’s traumas.”
What is the role of business owners to be change-markers? (28:50)
We are at an unprecedented movement where we need to rebuild our world and businesses, anyway. Most of our businesses are built on a world that no longer really exists. We don’t know what the world is going to look like in five years with the way technology is rapidly changing. The message is that business owners who are still around after 2020 have survived because of their ability to be flexible and pivot. There are ways we’ve been taught to view the world & others that need to be let go of in order to thrive in the new world. As a business owner, you need to be willing to roll with these innovations in order to have a business that lasts.
“To thrive as a business owner you have to be willing to innovate. But innovation can sometimes feel like confrontation.”
What are great first steps people can take in decolonizing their businesses and themselves? (35:35)
First, know your audience. This means having cultural intelligence and knowing what people want, need, and desire. It means knowing their struggles and how the conversations around systematic oppression are impacting them. In the thousands of conversations Lettie has had in her business, she’s learned that colonization impacts everyone differently - sometimes it’s about race, sometimes class or gender or other system oppression. Keeping those very real traumas in your awareness will allow you to have a greater understanding of other cultures that will make a huge difference.
“We have the opportunity to be architects of the future.”
References:
My Grandmother’s Hands by Resmaa Menakem
Where to find Lettie:
Website: https://www.lettiesullivan.com/
Instagram: @goddessgalaxy13
Lettie’s book Sacred Body Wisdom
Mighty Network Community, Eclipsing Injustice
Let’s stay in touch!
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