How to Grow Your Business with Planetary Magic
Planetary Magic.
If you don’t know what that is, planetary magic is working with the planets to assist in our desired outcomes & desired realities here on earth.
Since ancient times, humans have worshiped the visible planets as deities, as gods and goddesses. You can imagine a time where there was no artificial lighting and the night sky was full of stars. Us as humans had a very real, and very meaningful relationship with the sky.
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The stars move for the most part, together as one. But the planets, as you look in the sky, moved seemingly on their own volition. They had a mind of their own, a spirit of their own.
Shamanic practices would allow these ancient societies to commune with the energies of the planet. To know their essence. Their nature. Their desires.
And they would use these very large energies to empower what they wanted in their lives. To find more love, to build wealth, to expand psychic abilities, to protect their family.
This is very much a part of our human ancestry. Our evolution. We may have lost touch with our disconnection with the natural world & our disconnect from the night sky. But it is something immediately accessible (and something I’ve loved using myself). SO I’m so happy to be talking about this with you today.
In Planetary magic, each planet has its own unique energy. It’s based off of the idea that each planet rules over certain areas of our lives. Even if you’ve never heard of planetary magic before, you’re probably familiar with the idea that Venus symbolizes love & sex & often the feminine.
You can work with any of the nine planets (and yes, we’re including Pluto as a planet, because it’s part of our solar system). But the inner 7 planets are in general the most applicable to work with in our business because they govern our physical reality.
Plus they are what we can see with our naked eye in the night sky so we as humans have a longer tradition with working with them.
The first seven planets used in planetary magic are the sun, moon (yes, the moon), Mercury, Mars, Venus, Jupiter, and Saturn.
Any of the planets past Saturn are not visible to the human eye, so humans didn’t know about the other planets until after the invention of the telescope.
We recognize Magic through synchronicities. So when you’re invoking a planetary deity, you’re inviting those synchronicities into your life. You’re manipulating your vibration to reflect the energy of the planet you want to emulate. So you’re moving into that planet’s sphere of influence.
Maybe You’re thinking, “I want to improve my financial situation. Jupiter is the planetary deity most associated with money and expansion. So I’m going to talk to Jupiter and give him offerings and gratitude, I’m basically going to wave a big flag in his direction and get him to notice me. And when he does start to notice me, energetically, I’m going to make a lot more money.”
This is a little cheekier than what you’re actually practicing. You’re actually starting a RELATIONSHIP with Jupiter. Inviting his favor. As we talked about in episode 8, you’re a lot more likely to get $20 from your best friend when you ask them versus randomly asking a stranger on the street...
Maybe it sounds simple broken down like that… but that’s actually how it works. As long as you have the habits in place, working with the planetary deities can help you expand different parts of your life in whatever ways you can dream of. It’s something I’ve seen work for myself, but I’ve also seen lots of other people improve their lives in this way.
That’s why I suggest it to business owners looking for magical practices to grow their business. Because when you feel like you’re treading water (and I’m sure we’ve all felt this way)... it’s often because you need a bit of an energetic push in the direction you want to go in. The planets can give you that energetic push.
As I mentioned - Each planet rules something different, and we’re going to get into which planet rules what soon. But right now, I want to make the point that it’s easy to want to work with allllll of them at once. When you first discover planetary magic you might feel like you have so many different areas of your life or your business that need help (money, confidence, writing, business savvy) that you want to just go ahead and work with all the planets.
But that actually isn’t the most effective way to get started with this. Because you don’t want 7 half-hearted relationships that aren’t really going to make a notable impact in your life. You want to start with making one really strong relationship that can completely transform you. If you focus on multiple planets, you’ll just end up spreading your energy too thin and not making much headway with any of them.
It’s like having one best friend you tell everything to, someone you would trust with the world, versus having 7 friends you kind of know but don’t really spend much time with. That one relationship is going to fulfill you so much more.
Plus, let’s be real. Doing legit weekly rituals with 7 different planets is a lot less likely to happen than starting with one, proving to yourself that it makes a difference. You’re likely to continue that relationship in the long term instead of getting overwhelmed and dropping off after a few weeks.
So start with one planet and build a working relationship. Start with whichever can help you with your most pressing need (we’ll discuss in a few minutes how you can determine that). And build a really energetically powerful relationship with that planet.
The more energy you channel into the planet of your choice, the more it will return the favor and help you, even in areas that aren’t technically its area of expertise. So even if writing and communication belongs to the realm of Mercury, if you have a close relationship with the moon, you’ll discover that the moon can help you with that too.
I’ve found that this is a really incredible lesson in focus. In prioritizing. To look at your life or our business and say, these 12 things need to change, but which is the most important right now?
So let’s talk about deciding which planet you want to work with.
I recommend using Maslow’s Hierarchy of Needs for this. for those who don't know, Maslow's Hierarchy is a pyramid that has basic needs on the bottom like food, health, rest... and then gradually increases to the top of the pyramid, which is self-actualization. You can find out more about it here. The pyramid might look a bit different when you’re talking about a business rather than a person, but the principles are the same.
The very bottom of the pyramid is your physical health. It’s the foundation. It impacts all of the rest.
EVEN IF you are just scraping by financially, I do recommend starting with your health if you are having health issues. It’s going to be so tempting to go to focusing on money, but your health effects your energy levels, you being able to show up in the world, and you gotta get that shit figured out first. It will help you financially, okay?
So if the most pressing need in your business is that you lack the confidence to pitch your sale one-to-one, that should trump someone who wants to scale their multiple 6-figure business. If your issue is that you’re consistently working 10-hour days and never getting any rest, that has to be addressed before you try to start bringing more creativity into your business (because I say this all the time, but your best ideas are just not going to come when you’re in a constant state of exhaustion).
So be honest with yourself about where you need help, and the planet you want to work with will likely reveal itself to you.
If you’re healthy, just start taking steps up the hierarchy of needs until you have clarity. That’s my 2-cents… take it or leave it ;)
Another way of identifying what planet to start with is your astrology. If you’re familiar with your chart, you can identify where you have very strong placements & decide what planet could have the most impact on your life.
So how exactly do we do planetary magic?
After you’ve decided which planet you’re going to work with, there’s a pretty easy process to get started. And then, like with any magic, you can make it your own. Work it into the rituals you already do, and make new rituals to honor the deity you’ve chosen. The results are all about how much time and energy you put into it.
So, in order to create a space where you can comfortably develop this relationship, you want to build an altar where you can put different magical objects that resonate with your planet.
And don’t worry, in a little bit I’m going to walk you through which materials resonate with each planet, and I’ll list them in the show notes. So for now just listen and absorb the process.
Once you gather the materials you need, use them to set up your altar. This should be an area of your house that you reserve for worshipping your planetary deity. It can be as big or as little as you have room for, but this is really your sacred space. So put down a cloth and then set up your objects, herbs, crystals, and whatever else you associate with your planet, with your goals. Whatever else you want to give to your deity.
You can spend as much or as little as you want setting up your altar. This doesn’t have to cost a lot of money. Your deity isn’t going to ignore your offerings just because you’re broke and doing the best you can.
But if you have the money, it’s a good idea to invest in things you find beautiful & meaningful. Consider any money you do spend to be part of your offering.
A note on magical objects and their associations…
One question I used to wonder, and maybe you’re wondering it too, is how do we know what objects resonate with each planet? How do we know that cinnamon resonates particularly with the sun, or that lavender resonates with Mercury?
And the answer is, we trust the wisdom of the ancients. Over the millenia, people have come to associate the energies of different natural objects with the energies of the planets. You see that a lot in magic, particularly rootwork, where every natural thing has its own spirit, and that spirit has its own personality. And that comes from centuries of human spiritual wisdom. So that’s where this information is coming from.
You can also, just trust your intuition. As you research your planet & it’s associations, you’ll start finding contradictions. Think of it like giving a gift to a good friend. You can go with what you know they like, or what you’ve heard they like. Or you can give them something that calls to you that you think they would like, just based off your gut.
So. Anyway. At your altar, you can give daily offerings of food, drink, incense, essential oils… put symbolic objects on your altar, include them in your rituals, surround yourself with them.
Start each day by thanking the deity and giving the offering in gratitude. Thank the deity for everything it has done, everything it is currently doing. And leave it at that.
For me personally, I offer food once a week on the day that’s associated with that planet. I don’t do it daily. I offer a drink then too.
But mostly I’ll give a scent offering by burning an incense or diffusing essential oils. I’ll do that every morning at my altar. And then I’ll also light incense during my rituals and when I’m setting intentions. That allows me to create a space where my energy is being channeled exactly where I want it to be.
So now that you have all that background, we’re ready to really dig into the planets and what they’re all about.
I’m going to give a general overview of each one, because we just don’t have enough time to delve deep into all of them. But I’m including everything you need to know so that you can choose the right deity for you, and so that you know how to work with it.
As you get excited about one of the planets, start googling. As I mentioned, this is a large, ancient tradition so there are so many resources available if you want to go down a rabbit hole.
The Sun
Read our blog on working with Sun magic for your business here!
The sun aligns with the energy of consciousness, well-being, confidence. This is the planet that can help you with strengthening a positive sense of self and purpose in life. It’s also the ruler of vitality and health.
Because of that, it’s really popular to work with, because so much of ourselves, our desires, and our abilities come from our wellbeing and our sense of self. This would be the most important part of Maslow's Hierarchy: you need a solid sense of self to be able to build upon if you want to achieve higher levels of happiness and success.
Especially in business, confidence is key. Whether you’re making your first sale or your thousandth, you need to be highly confident in yourself and your business or no one is going to buy from you.
The sun helps you embody your role as a leader and entrepreneur. It can improve your ability to be true to yourself and know what direction you want your business to move in going forward.
The sun’s colors are gold and yellow.
So if you decide to work with the sun, you can wear these colors. Put them everywhere. When I paint my nails the color of the planetary deity I’m working with, and wear clothing and jewelry that color, and make it my phone background, and basically just surround myself with it, I’ve found that when I do that, every time I look at that color I’m reminded of my goals. And eventually, I start to see my goals manifest.
So for the sun, your offerings can be incense or essential oils like amber, cinnamon, and citrus fruits. Plus crystals like Tiger’s eye, citrine, and gold. If you want to offer food or drink, start with sun tea (that’s tea that’s been steeped in the sun’s heat), cider, orange juice, and sunflower seeds.
These are all tools you can use on your altar and in your rituals.
The Moon
Read our blog on working with Moon magic for your business here!
The moon holds the energy of the unconscious, emotions, and the soul. It’s perfect for magic that increases psychic intuition, feminine energy, and happy home life.
Working with the moon can help you create a better home/life harmony if you’re struggling to find time to do everything you need to do and still show up fully in your family or relationships.
It can also help you get in touch with your feminine side. In business, that looks like leaning into the flow, taking time to rest, following your intuition, and improving your psychic abilities.
Another reason you might want to work with the moon is if you’re used to reacting suddenly, which is so easy when we feel like we always have to be on with the internet. Working with the moon can help you to take your time to think and respond. Help center you around the idea that, as a business owner, sometimes it’s not all about calling the shots: sometimes it’s about listening and reflecting before you make a decision.
The moon’s color is white. Offer the moon things like eucalyptus, amethyst, quartz, salt water, any kind of milk, edible flowers, and seafood. Because the moon controls the tides, she is very connected with all things from the sea.
Mercury
Read our blog on working with Mercury magic for your business here!
When you want to work on something related to communication, technology, and travel, Mercury is your best bet.
Working with Mercury will help you develop and improve writing and communication skills, including branding, to ensure you're delivering exactly the message you want to be delivering. If you're having trouble getting your audience to engage with you or finding the right messaging, Mercury can help. Mercury is also associated with fast cash & marketing, so that’s fun ;)
If you have a big online launch or program, you can work with Mercury to ensure the technology side all goes smoothly. And if you’re planning a retreat where people are traveling from out of town, you can work with Mercury to ensure all the travel plans go smoothly.
If you’re performing rituals with Mercury, use things like lavender, carnelian, jasper, honeysuckle, and any adaptogen. If offering food, offer coffee, tea, wine, bread, and olives.
Mars
Read our blog on working with Mars magic for your business here!
Mars is the planet for motivation, beating the competition, and sex. For lighting a fire under your ass and going after what you want.
Working with Mars is great for developing your own animal magnetism, making people lust after your business.
Ask Mars to help you with things like finding motivation, especially if you’re facing a period of sluggishness or procrastination. If you’re stuck in place, you know where you want to be but you just can’t seem to get there, this is the deity you want to work with.
The energy of Mars is embodied in the color red, so you can offer this deity things like garnet, red aventurine, and ruby. And any spicy food, like cayenne, chili powder, and ginger.
Venus
Read our blog on working with Venus magic for your business here!
We all know Venus as the planet of love, but she's also the planet of enhancing your attractiveness and being irresistable. Of artistry and finding success in creative endeavors. The planet of being completely charming, or winning people over and having people desire your work. She’s also the planet most associated with luxury, so if you’re interested in high ticket sales, she can help you with that.
Obviously you want to use Venus to create an audience of adoring fans. To enchant your audience and develop a customer base that’s totally in love with you. (And if you don’t know what I mean when I say that, check out our previous blog/podcast about it here).
Every business needs this. Probably every business owner should work with Venus at some point, because if you want to grow your business, you need an audience that is charmed by you, and you need a customer base that loves you so much they keep coming back for more.
Venus’ color is pink. If you want to work with Venus, offer her roses and rose quartz, fancy perfumes, red wine, chocolate, and all foods lush and fancy.
Jupiter
Read our blog on working with Jupiter magic for your business here!
Jupiter embodies expansion, prosperity, and wisdom. So it's perfect for magic that will grow and scale your business, because it’s the planet for money magic. It’s also the planet of expanding awareness and attention, so its energy is helpful if you want your audience to grow.
Jupiter loves laughter, fun, and community.
Jupiter rules the color blue, so offer things like sapphire, turquoise, blue agate... plus plants like oak, chestnut, nutmeg. And expensive food and drink like fine whiskey and roasted meats. Think of things your rich jovial grandpa would love. Those are good offerings for Jupiter.
Saturn
Saturn rules the energy of law, reality, karma, fear, and mastery.
It’s also the magic of death, so that means it’s the magic of transformation. If you’re in the process of transitioning away from a business idea, or if you’re mourning the loss of a business that just wouldn’t work, Saturn can help you put that business to bed so that you can kill off the ideas that didn’t serve you and clear the way for a new, better business.
You can work with Saturn to bring more structure into your life & into your business. And also to master a field of study.
It's not a planet I have worked with personally, because that’s not the type of magic I do. But for some people, that resonates with what they want.
Saturn rules the color black. Things like vetiver, lead, obsidian, and poisonous plants like belladonna and nightshade, resonate with Saturn.
Forming Relationships with the Planets
So there you have it. 7 planets that can help you attain the level of abundance you want in your business.
To help you plan out the best times to give offerings to these deities, here are their days of the week:
Sunday is the sun
Monday is the moon
Tuesday is Mars
Wednesday is Mercury
Thursday is Jupiter
Friday is Venus
Saturday is Saturn
Obviously, you can have rituals and ceremonies for them any day. But those days in particular resonate with the planets the most.
A super side comment is I have not seen any reference to this ANYWHERE so this is all speculation but I find it very very interesting that the Jewish culture celebrates their God on Saturday, and the God of the old testament is pretty … intense. Almost… Saturnian.
And then the God of the Christian religion is celebrated on Sun-day. Even though they are supposedly the same God. And the God of the new testament is pretty beneficent.
Interesting, right?
That’s my little random tid-bit for the day.
SO you can plan your rituals with the days of the week associated with your beloved planetary deity
And can actually work with the planetary hours of the day. A good app for that is called Hours & it makes it really easy & takes into account your sunrise & sunset.
I personally started working with Jupiter as the first planet I worked with. He helped me a lot with getting my financial shit in order.
But I mainly work with the moon now. I have a very strong moon placement in my astrology chart & felt an immediate emotional connection when I started working with her.
She’s helped with all sorts of random ass stuff, like the obvious of creating a safe home by helping get rid of crazy neighbors (and by get rid of I mean I worked with her on having neighbors that were friendly and of integrity & that just happened to mean that the current neighbors moved out).
She also helped me increase my income so I could afford to live in a more expensive place.
And she’s helped me with good client relationships & getting referrals & getting new clients & loving myself more.
So. I think it’s a good example of this not being super cut & dry. It’s all about forming a meaningful relationship with a powerful entity & asking for their help & giving them love and gratitude and appreciation, respect, and acknowledgement in return.
Anyways.
Once you’re consistent in working with the planet of your choice on a weekly basis. Giving daily or weekly offerings. You can start being more concrete with your requests. Come up with a tangible goal that the planetary deity can help you with & ask for help! Let the deity know what you will give in return. You could donate to a charity related to your planet, or host a big dinner with foods and drinks it likes - get creative here!
And again, this is after you’ve built up the relationship. No one likes the person who randomly DM’s them a pitch. Don’t be that guy.
I also recommend research (AKA getting to know) the planet you start working with. Read poetry about Venus or myths about aphrodite. Look at artwork created for them. See if you can find pop culture references. Like you have a crush on someone and you want to know everything about them.
And pay attention! we recognize magic through synchronicity … so pay attention to how the deity you’re working with is talking back to you!
I know a friend who hears specific songs on the radio or poetry when Venus is communicating with her.
Building up this level of observation will not only make your magic stronger, but it will give your life more meaning because every area of your life can be steeped with magic if you’re paying attention to it.
So When you’re deciding which planet to work with, take time to meditate and focus on what’s the most important thing in your business right now. Is it nailing down your message? Finding the right audience? Scaling your online programs? Bringing in cash?
Then just get started. Add in a calendar event on repeat if you need help with consistency.
Okay! That was a lot, but I can’t wait for you to dive in.
Next week is Episode 10, and we’ll be celebrating!
I’m going to pick a few listener questions to answer so send those over via DM on Instagram - we’re @thedirtyalchemy.
I’d also love to hear what planet you’re attracted to working with & why! Make sure you comment on the podcast post over on Instagram so I can geek out on that.
