Dirty Alchemy

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How to build a cult following with Simone Seol

Sam Garcia

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Our most-loved guest is BACK!

Simone is a life coach, business mentor for coaches, and the host of the Joyful Marketing podcast. She started out as a tarot reading hypnotist who loved the work of helping people but wasn’t making much money at all, then figured out how to do the marketing and selling stuff in a way that doesn’t feel gross. 

Simone hosts the Joyful Marketing podcast and works with coaches all over the world to create a revolution in love-based marketing. Between 2019 and 2020 she made almost two million dollars and has coached dozens and dozens of coaches to get them fully booked.

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How Simone developed her own fullness and sovereignty, which allowed her to show up fully in all her relationships — including her relationship to her audience. (27:33)

Years of therapy, getting coached, owning her story, and learning archetypal astrology cracked the code for Simone. This all helped her explore the paradox of who she is without viewing any of it as “wrong.” It helped her to deprogram the shame she felt around her edges of paradox. That work to understand and forgive herself helped her become available to her audiences by a deep level, because it helped her take down walls that kept her from being seen and loved — without focusing on someone else’s reaction to her full self and sovereignty. 

“Doing the inner work first to get to know who you are will help you show up in wholeness, willing to be seen and met and loved by your audience.” - Simone

How to get to know yourself so that you can see where you may be holding yourself back from fully engaging with your audience and selling your offer in all your wholeness. (30:37)

To show up authentically, you first have to know who you are. There are plenty of ways to get to the heart of your unique gifts, goals, and mission — and why they’re important to you.

Here are questions to journal on to help you understand the thoughts that may be holding you back from fully showing up:

What are you afraid people are going to find out about you? Why does your offer matter to you? What is the truth of what you want to offer? What do you want people to think about you? In what ways are you trying to control other people’s thoughts about you? Who do you want to spend time with? Who does it light you up to think about helping?

“What gets me jazzed is knowing there are people on the other side of my screen who feel deeply seen, understood, and loved by the content I’m putting out there.” - Simone

How to know when you’re truly being vulnerable online. (36:00)

Showing up honestly and showing your audience the true you… sometimes mean having a nervous system breakdown! Simone says the test of being vulnerable means throwing up in a bucket after posting because you are taking the emotional risk to be seen.

If you’re not taking that emotional risk, it means you’re in the space of the known and accepted, showing your audience what you think it’s safe to show them. Being vulnerable means sharing what feels unsafe, what’s forbidden, what makes you worry about being ostracized. It’s the quality of how much she trusts her audience with the real Simone, to see and love her when she is taking emotional risks to be known. This is what built Simone’s business and cult following.

And consistently, she hears that nobody communicates like her, hers are the only emails they open, that what she wrote changed their life. She believes that more business owners aren’t getting those messages because they aren’t taking the emotional risks to be known.

“People stay on the surface because they don’t want to take emotional risks. What happens is their content ends up sounding like everybody else’s.” - Simone

How you can create a cult following so people want to read everything you post and buy from you. (46:02)

The first four things you need to have: an excellent offer, a clear mission, self-awareness, and emotional vulnerability. A big part of that means asking yourself, How am I available to be known by myself and others? You’ll have to listen to the episode to hear Simone dive deeper!

“People can smell authenticity from miles away.” - Simone

 References

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