This is one of the biggest mistakes you can make as a coach trying to become fully booked. Is this one big mistake holding you back from signing new clients? If you’re in the early stage of your coaching business, you’re gonna want to tune in — because we’re not holding back.

Simone Seol is a life coach, business mentor for coaches, and the host of the Joyful Marketing podcast. She joins Sam on this week’s episode to talk about how life coaches, course creators, and online business owners can build a cult following of adoring fans eager to buy their latest offer.