Are you stuck in the “more is better” trap when it comes to your online program? So many business owners get hung up on what new modules, lessons, or interactive elements they think they “should” add to their program, instead of making what is already there as transformative as possible. This week, Sam shares the key to creating an online programs that blows your clients’ mind (without giving you unnecessary busywork).

So today I wanted to do a little Behind the scenes of a $513,000 online course launch.

These are real numbers from a relaunch we did for a client this year. This is actually a third launch for a single program - created this year, launch this year, and then relaunched 2 more times.

And with each launch of this program, things are just getting better and better. The launch goes more smoothly, word spreads more quickly, and we get even more people signing up.

I see a lot of online business owners who are building online programs or online courses, who are tempted to dump as much info as they can into their course or program. Whatever the reason, they keep giving more because they think it will make their program better. More valuable.

But MORE can actually be detrimental to a program.