How to Run Ads for Your Book Launch - Hear me on the Write the Damn Book Already Podcast
Recently, I had the pleasure to talk to Book Publisher & Writing Expert @elizabethlyonsauthor on her podcast, WRITE THE DAMN BOOK ALREADY
Elizabeth and I talked about how authors can utilize ads to grow their visibility and their community and, as a result, sell more books and attract more clients.
✨ INTERVIEW HIGHLIGHTS ✨
🎙️ The most basic (and un-overwhelming) place to start in terms of budget and ad creation
🎙️ The biggest difference between running ads to your book's listing on Amazon and to a page on your own website (and why the second option makes more sense most of the time)
🎙️ Which posts are best to begin boosting (and which are a complete waste of time)
🎙️ Different types of ad campaigns you can run (and which is best for a starter budget!)
🎙️ How soon in advance of your book launch to start building your email list with ads (plus, the importance of “owning” your audience)
🎙️ Which metrics to look at to determine whether the ads are “working” (and why your data is far more important than industry average)
🎙️ How business owners use Self-Liquidating Offers (SLO) to cover their ad spend (bonus: your book can be its own self-liquidating offer!)
🎙️ 4 questions to ask to determine whether it’s a good time to jump into the ads-running game
🎙️ Step-by-step guidance on how to look at your IG insights to determine which posts are worthy candidates for ads
🎙️ Pre-launch bonuses to offer (plus, how Laura Belgray did this brilliantly---even though her book isn’t about the topic her courses help people navigate)
🎙️ The most important questions to ask to ensure your relationship with an ads agency/partner will be one you never want to be without