Dirty Alchemy Digital Marketing focuses on supporting you and your team in growing and scaling your online business so that you can focus on your zone of genius.
Allow us to handle all of the tech, the people, and the moving parts.
How we can help you…
If you’re a multiple 6- or 7-figure online business owner you know the hustle. You had the spark of inspiration to carry your vision forward and hit the ground running.
And you did it!
You got all the followers and email subscribers and likes and podcast listeners and course participants… and you’re now on a hamster wheel.
Can you let go?
Can you let go of the day to day enough to reach your highest potential (as a thought leader, a teacher, a visionary, a catalyst)?
That’s what we’re here for.
To give you the container and structure so that you can relax into your new role in your business (visionary & creator) while we handle the rest.
Simone Seol
Master Coach, Author & Philanthropist
“Visionary CEOs require visionary support. Sam is it.
“I knew that, as I scaled my business, I had a few priorities in mind. One, I wanted to spend as much time thinking and creating as possible, and as little time administering and logistic-ing. Two, it was important for me to keep my business simple and lean, saying no to a lot of things that could potentially be profitable, and would complicate my business. Three, I don't like to do a lot of things the traditional way; I like to make up my own way, and it's important for me to honor my idiosyncrasies because I believe they are closely tied to my genius.
“That is to say, my expectations were incredibly high, and my needs particular. I needed a partner and a team who would not just "get things done" at a high level of execution, but also be intelligent and nimble enough to "come with me" when I do out-of-the-box things to innovate; not merely 'keep up with me', but ask me questions that I wouldn't have thought of, and problem-solve independently, in a way that takes my vision to the next level; not merely check off the boxes and complete the tasks, but truly "wow" the clients I serve with the level of thoughtfulness and care.
“It's an incredibly tall order. I didn't think this partner existed, until I met Sam and her team. Thanks to them, I have an amazing ecosystem of business where we are constantly innovating, marketing, sales, and service delivery run seamlessly, and I truly do very little except think and vision, which makes me feel like I'm living my dream life. Every time my desires are communicated, they are responded to cleanly, efficiently, and to my 120% satisfaction.
“Sam is fiercely intelligent, immaculately organized, and impressively professional. On top of that, she is warm and kind, and speaks magic and witchery. I have no idea how all of that rolls up into one person, but somehow, it does. And her name is Sam Garcia.
“You would be lucky to work with her.
Carolyn Elliot
Founder & Editor of WITCH Magazine
"Sam is the absolute best at what she does. She slays with both strategy and technical implementation in marketing online courses and running launches. She's been a god-send - her foresight, planning, and jaw-dropping attention to detail have helped everything run smoothly in my business.
“With her help, my advertising costs have dropped, my list has vastly expanded, and my revenue is up to seven figures. Having her on the team has led to a serious up-leveling of everything. Even when I'm losing my marbles, Sam has a clear view of what's going on and how to juggle all the moving parts. She's a joy to work with, and if you're thinking about hiring her you should hurry up and do it."
Amanda ‘Pua’ Walsh
Founder & CEO of Astrology Hub
“Samantha was a key player on my team for years. She literally did the work of 3 people (in half the time) and is one of the most multi-talented people I have ever met!
“Samantha understands what it means to ‘get it done,’ is resourceful, self-motivated and continues to be someone I consult with regularly. If you’re looking for a talented superstar in the digital marketing and online launch space, Samantha is your girl.”
As Seen On
You don’t have to run your business & marketing alone.
You don’t have to be the launch drill sergeant, triple checking Asana to see if a deadline was hit. Or editing your sales page at 3am because a button stopped working for some mysterious reason.
Your biggest gifts to the world won’t come when you’re working 60 hour weeks and in the grind.
What we do for you…
Online Launch Management
Tired of spending all your creative juice on online launches and marketing campaigns? Welcome to a spirituality-focused marketing agency that uses human psychology, data (and maybe a dash of magic ✨) to fill up your online programs, magnify your message, and create raving fans, 24/7.
If you’re having online launch PTSD and need to do some serious mindset work to want to do another marketing push ever again... We got you. Our team will handle all the tech, design, and page building, and collaborate with you on the timing and strategy.
Includes: Strategic planning, Lead magnet optin page and thank you page, Email integration, Sales page design and build, Checkout page, Course platform integration
Potential add-ons: Facebook and Instagram Ad Management, Copywriting, Social media promotional posts, Pre-launch content
Read more about the process here: www.lumen.solutions/online-launch-management
Facebook / Instagram Ad Creation + Management
Most Facebook ad plans are focused on one objective... getting leads/sales. Let's call this "bro marketing." The type of marketing that mimics a 1-night stand: "Hey, I have a free 90-minute webinar - click below to enroll!" And if you don't enroll you NEVER see that brand again...
It doesn't feel good for you... It doesn't feel good for your potential customers! So let's stop that ;)
The Facebook ad campaigns that we design and setup for clients are a 90-day process.
It’s specific for creating a juicy customer journey from completely cold - “I don’t know who you are" to “I’m all in, take my money.”
The 3-phase process is:
1. warming cold prospects up with brand awareness,
2. Inviting them to commit to you in some way (e.g., opting in) and then following through with the relationship (not just asking them to opt in for a webinar + then never showing up in their feed again), and could include signing up for a workshop, opting in for a lead magnet, or applying for a sales call
3. Addressing their objections after they've heard your pitch.
We start with building out the END of this funnel first, before ever ramping up, so that you can use it to TEST the funnel + see where holes may be (e.g., are certain emails not being opened / is the scheduling page not converting, etc.) AND so that it can GENERATE funds to actually spend on ads.
Includes: Strategic planning, Full campaign design, Copy writing, Graphic design, Daily monitoring, Weekly metrics reporting
Potential add-ons: Landing page design + build, Sales funnel design + build
Website Design + Build
Websites are so important for businesses in our modern digital age.
You should think of it as your online storefront. It’s usually the thing people see before ever showing up at your actual doorstep.
So if you want to be successful, you have to put as much time and energy into designing and building your website as you would put into arranging and decorating a physical store.
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design...
Which means your potential customers are deciding what they think about your brand based on your website, before even taking a step into your doors or learning about your products and services.
If you’re an online business, your website is the ONLY thing that people will see (other than your social media profiles or podcast) when making the decision to know, like, trust, and hopefully buy from you.
We design your website with search engine optimization and sales psychology in mind. Of course we will be building a website that you love visually, but we don't stop there. Due to our extensive digital marketing experience, we make sure your website actually converts.
Read more about how we design websites here: https://www.lumen.solutions/blog/website-design-mistakes
Includes: Strategic planning, 5 webpages built out on Wordpress or Squarespace, Copywriting, Search engine optimization
Potential add-ons: Additional pages, Automated email marketing, Landing page design + build, Sales funnel design + build
Branding Revamp
If your branding no longer communicates the business that you are, or are becoming, then it's time for a rebrand.
The colors, textures, and visual elements that you use on your website, social media, and print material communicates magnitudes to your audience. It communicates your values, your ethos, your energy.
Includes: Brand design (Primary Logo Design, Secondary Logo Designs, Color Palette Selection, Pattern Design, Font Selection), Stationary Design (Business Card Design, Note Card or Thank You Card Design), Resources for Success (Brand Style Guide, Launch Day Graphics, Launch Day Action Plan)
Potential add-ons: Website design + build, Landing page design + build, Sales funnel design + build
Digital Marketing Strategy
Predictable sales without feeling sleazy.
We believe in giving immense value first…
… so in this free custom 90-minute workshop you will learn and start designing a 90-day growth plan using our proven framework that leads to more of the right leads, customers, and fans.
// Discover the 3 challenges that are holding your business back from more consistent growth.
// Learn the 8 phases of the customer journey & where your strengths and weaknesses lie.
// Find out what Growth Triad is and it’s key role in predictable sales.
// What your customer value journey currently is and potential missed opportunities.
// Specific actions you can take now to start improving the predictability of your sales.
If you are interested, schedule a time for a virtual session, or for us to come to your office and work with your team.
There is no cost to you and there is NO obligation.
Content Marketing
Content Marketing Allow us to plan your social media strategy and create content that will help you expand your thriving audience that’s passionately dedicated to your brand + mission. Each post is thoughtfully created to retain your perfect audience, drive brand awareness, gather leads, and secure your spot as an influencer in your field. So the people who already follow you will have more of you to love, and even the people who can’t buy from you right now will keep you bookmarked for the future.
Here’s how it works: we’ll interview you to make sure we’re getting your brand just right. We’ll work with you to decide what your business needs, whether it’s monthly blogs, daily Instagram posts, or comprehensive social media management. Then, we’ll produce amazing content that wholly reflects your brand + mission. We’ll connect with your ideal customers in a variety of formats to keep posts fresh, interesting, and valuable. So that when you post, your audience will immediately recognize your brand — before they even see your username.
Let us take care of your content management for you, and watch your audience vastly expand with people who feel like you aren’t just another online business — you’re their friend.
Includes:
+ Social Media Strategy & Planning specific to your unique business & audience
+ Generating Content that’s on-brand, valuable, and perfect for your audience
+ Comprehensive Social Media Management that keeps your audience excitedly awaiting your next post
+ Digital Marketing Campaigns that harness the power of social media to sell your services
Sales Funnel Design + Build
We know what it takes to get your business from pretty great to the level of *Oh mama!* you know it can be. And it’s not just about generating more leads (actually, that’s only a small fraction of the pieces you can optimize to grow your business).
When designing and building sales funnels, we optimize every step of the process. From the moment someone first discovers you, to the day they purchase from you, and years down the line as they keep coming back for more. Every step of the way — from introductory ads to lead magnets, entry point offers, email marketing, making the sale, and retargeting — we’ll be there to attract them, nurture them, and help them make key decisions that will transform their life forever (i.e., working with you).
We design & build sales funnels around the idea that your ideal customer should see you as a trusted resource & wellspring of inspiration. We want your audience to feel like they have a personal connection to your brand, and we set up the process to get you there.
For each part of the sales funnel, we use a multi-step approach that warms up the audience, inserts your brand into the conversations they’re already having, shows them *exactly* how you can help fix their problem, and addresses their top concerns around buying your product.
If you’re wondering how it all comes together…
1. We start with warming up cold audiences, introducing your brand so they become familiar with who you are + what you do, and getting them to engage with your brand.
2. We insert your brand into the conversations your audience is already having, so you’re not just some random ad — you actually relate to them on a personal level.
3. We give them a chance to try you out with a lead magnet, where they learn just how valuable your work is (without scaring them off with the need to commit to anything).
4. After that, we entice your leads with an entry-point offer. Their first big commitment to your brand!
5. Finally, the big sell. If your prospect have made it this far in the sales funnel, they already know you and have a sense of the value you provide. While we offer your flagship product, we also run ads answering their biggest objections to buying it, making it loud + clear why those excuses are just holding them back!
6. Then it’s time to win back all the prospects who clicked away before purchasing with a retargeting campaign!
7. After becoming your customer, we work hard to make them a multi-buyer, and make them an advocate for your brand.
By the time your leads get moving through our carefully designed sales funnel, not only will they immediately recognize your brand, know your mission, and be way more likely to buy your services — they’ll actually be happy to see you pop up in their inbox or feed (compared to, say, those annoying, off-key brands that make us feel like we’re just another cog in their profit machine). Because we’ve nurtured them all the way.
We believe in the energetics of marketing. We want everyone who sees your advertisements to feel seen, heard, and respected. You’ll be amazed at how much more your audience will love you, and your leads will convert, after we design & build your sales funnel with that in mind.
Includes: Sales Funnel Design + Build, Landing Page to Sales Page, Checkout Page & Thank You Page, Email Marketing Strategy
Add-ons: Facebook & Instagram Ads, Social Media Management
We work with you, your team, and your systems
(and if you don’t have the right systems in place to scale - we got you)
It can be incredibly lonely to be the visionary, the CEO, the COO, and the ringleader of a team of employees or independent contractors. When you work with us you know you’re getting nearly a decade of marketing experience and the best digital marketing training in the industry.
We work with the tech that you’re using (we can recommend better options if you’re unhappy with what you have), and we work with the team you have in place.
Our clients tell us they love the relief that comes from stepping out of the project management role and into being “managed.” You’ll know exactly what you need to do & by when!
Stop winging it & Start showing up as your best self for your audience!
We probably don’t need to tell you that your energy matters. The energy that you put into the work that you create directly impacts who you attract & how well you do.
When you have an experienced team handling your marketing campaigns & initiatives, you can tap into your highest creative insights and serve at the next level.